作为观察城市发展程度的一面镜子，夜间经济已成为展现城市独特风貌的重要载体，更是城市推动文旅产业融合发展的新抓手。 According to media reports, the newspaper Beijing Daily published a story on Monday afternoon quoting Cai Qi, the Communist Party of China’s secretary in Beijing and a former mayor of the city.,“In the next five years, Beijing will unremittingly grasp the normalization of epidemic prevention and control,” the story originally quoted Cai as saying, according to the UK Guardian.,Now, the article only says the city will “make unremitting efforts to normalize epidemic prevention and control” to “control quickly and resolutely block the transmission channels of the epidemic.”,It goes on to note the various efforts that must be improved, including a “normalized nucleic acid testing and key screening” process, regularizing cleaning and inspection of public spaces, and controlling entry and exit of the vast city of 21.5 million, which is deeply connected with the surrounding Hebei Province and nearby coastal metropolis of Tianjin.,China’s Economy Got $26 Billion Boost From Gov Buying 11 Billion Covid-19 Tests - Report13 June, 22:01 GMT,China adopted the “Zero Covid” policy in 2021, when the arrival of the Delta variant of SARS-CoV-2, the virus that causes COVID-19, brought an increasingly stubborn new outbreak. However, the principles underlying it - that mass lockdowns, with logistical networks funneling food, supplies and medicine to residents under quarantine while medical workers test the entire population for infection - were forged in early 2020, when China fought off the world’s first outbreak of the virus.,Throughout 2021, the policy was extremely successful, limiting mainland China to just two COVID-19 deaths that year. By comparison, at least 415,000 Americans died of the virus in 2021.,However, it wasn’t until early 2022 that the Omicron variant, even more infectious than Delta and with a penchant for causing asymptomatic cases, really put China’s “Zero Covid” policy to the test. Between the beginning of April and the beginning of June, the Chinese government spent some $26 billion on COVID-19 tests as huge cities like Shanghai, Shenzhen, and Xi’an were placed in lockdown for weeks at a time and their tens of millions of residents tested several times in an attempt to track down, isolate and treat all cases of the disease.,40% of Kids Aged 0-3 Suffer From Long COVID, Which Lasts at Least Two Months - Lancet Report23 June, 12:37 GMT,Despite its success at preventing mass death among its 1.4 billion people, the Chinese government has been extensively criticized by the West, which has variously accused them of lying about the extent of the outbreak, terrorizing its population with the lockdowns, and claiming that the policy in unsustainable. When World Health Organization (WHO) Director General Tedros Adhanom Ghebreyesus suggested in May that China would be better off if it abandoned “Zero Covid,” Beijing fired back.,“The purpose [of Zero Covid] is solely to protect people’s life and health to the greatest extent possible and underpin sustained, sound and steady economic and social development,” Chinese Foreign Ministry spokesperson Zhao Lijian said at the time. “In China, we have the foundation, the conditions and the capability to achieve dynamic zero-COVID. We have every confidence in winning this hard battle and making greater contributions to the united global response.”,A study published in May by researchers at Shanghai’s Fudan University and at Indiana University in the United States warned that if China’s “Zero Covid” policy were removed and the respiratory virus allowed to spread unimpeded across Chinese society - as has happened in most other countries - it would “generate a tsunami of Covid-19 cases” that would kill at least 1.5 million people.,Just over 5,200 people in China have died of COVID-19 since it appeared in late 2019, while about 6.3 million have died globally, including 1 million in the United States.。在消费升级浪潮带动下，高品质的夜间经济消费集聚区已不再局限于餐饮等单一种类消费，更拓展到艺术、文化、零售等领域。下一步，夜间经济提档升级，还需打好文化、服务、科技“三张牌”。
二 | 文化赋能，打造品牌。归根结底，夜间经济是伴随着城市经济发展、居民生活水平提升而产生的一种精神文化享受与消费需求相交融的新市场。壮大夜间经济，各地应当从城市独特的历史文化中汲取养分，探索传统文化的创新表达，开展喜剧、脱口秀、音乐、话剧等文化活动，实现从形式到内容的重塑，打造夜游文化品牌，展现一座城市独特的吸引力。服务升级，创新业态。如今，夜间消费需求逐渐向餐饮、购物、娱乐、文化、康养等细分领域拓展延伸。满足个性化、多元化、品质化的消费需求，夜间经济相关产业需要突破单一业态限制，连接不同消费要素、场景和供给，打造全链路综合服务体，为消费者提供多元化、沉浸式的消费体验。科技应用，强化互动。目前，各地积极探索现代光影科技的创新应用，利用声光电、虚拟现实、三维动画、环境特效等多种技术手段，打造涵盖互动多媒体产品研发、沉浸式体验产品打造、光影科技夜游产品制作等多元业务体系，营造以“即时互动”“沉浸体验”为特色的消费场景，将文化、艺术和高科技自然地融合在一起，为夜游项目的消费场景营造赋予更多想象空间。
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